Artin slot car

60 Years of Racing DNA · Rebuilt for 2026

The legendary slot car brand returns. Re-engineered, re-branded, and built for licensing. Heritage you can feel, performance built to last.

Explore the Range Our Story
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Years of Heritage
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Distinct Sub-Brands
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Continents Reached
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Licensed Authenticity
» 60 Years of Racing DNA

Our Heritage

We've been making kids (and their parents) smile since 1965. Now we're back, re-engineered for the next generation.

1965

The Beginning

Launched during the Hong Kong toy manufacturing boom. OEM contract manufacturing of plastic moulded toys.

1970/80

The Growth

High-volume exporter of plastic moulded toys. Introduction of 1:43 scale slot car race sets.

1990s

Going Global

Global presence across Europe, Asia & America. Doubling down on slot cars and remote-control vehicles.

2010s

Licensing Push

Licensed slot car sets including Universal F&F, Porsche, Mitsubishi and Mercedes.

2026+

The Relaunch

A full relaunch of Artin Evolution. New moulds, modern marketing and a strong focus on licensing.

» Why Talk To Us

A Brand Built To Grow

No competitor can replicate six decades of tooling expertise and brand trust. Here's what sets Artin apart.

60

Manufacturing Heritage

Six decades of tooling expertise and brand trust, backed by a long-term factory with an in-house testing lab.

⚡

Modern By Design

USB-C power, upgraded batteries and improved reliability. We match today's consumer expectations from day one.

◎

True Global Reach

Distribution heritage across Europe, Asia & America with proven licensing in every major market.

★

Licensed Authenticity

Porsche. Mercedes. Fast & Furious. Our cars look and feel genuine, because they are.

∞

Scalable Ecosystem

Three sub-brands, modular tracks and expansion packs. A growing platform, not a one-shot product.

»

Aggressively Modern Marketing

AI-fed social campaigns targeting the enthusiast, led by a true petrol-head. Motorsport is in our blood.

» Three Sub-Brands · One Ecosystem

Built For Every Fan

Engineered to cover every retail tier, every age group, every fan, all on shared track architecture.

Artin First set
Entry Level

Artin First

Children & Families · Ages 3–5

The first lap of a lifelong love affair. Bright, engaging visuals and fun-first design with intuitive speed control. Safe, durable and parent-approved.

$29.99–$39.99
Artin SuperSpeed set
Mid Tier

Artin SuperSpeed

Tweens & Enthusiast Families · Ages 5–10

More track, more stunts, more speed. Longer configurations, loops and chicanes, the upgrade path from Artin First on the same track moulds.

$49.99–$69.99
Artin Competition set
Premium

Artin Competition

Adult Enthusiasts & Collectors · Ages 8–14+

Rediscover the thrill. Collect the legend. Licensed authentic vehicles, display-quality liveries and collector-focused limited editions.

$79.99–$119.99
» Key Differentiators

What Makes Us Win

01

Technology & Quality

  • USB-C power, future-proofed from day one
  • Improved batteries & enhanced reliability
  • New engineering standards & strict QC
  • Cost-effective innovation, high perceived value
02

Play Experience

  • Emotion-driven, memorable physical racing
  • Tiered range for defined ages & budgets
  • Built for screen-free engagement
  • Stunts, speed & story, every set has personality
03

Design & Brand

  • Retro-modern heritage identity
  • Licensed authenticity, display-worthy finishes
  • Consistent identity across all sub-brands
  • Packaging designed for shelf impact
» The Machines

Licensed. Detailed. Display-Worthy.

High-accuracy models with authentic liveries. The cars look and feel genuine because they are.

Porsche GT3
992 GT3
Porsche · Modern Icon
Green #113 racer
Classic #113
Heritage Livery
Teal #113 slot car
Evolution #113
Track Tested
Orange muscle car
Retro Muscle
Heritage Series
» Recent Track-Tested Partners

Licensing Pedigree

Automotive prestige, JDM performance and entertainment franchise licensing, proven across major markets.

Porsche
Mercedes-Benz
Mitsubishi
Jurassic World
» Customer Reviews

The Fans Have Spoken

Direct-to-consumer via Amazon gives us real feedback, the good, the bad and the ugly, fed straight back to our factory.

★★★★★

Fun, Fast & Curious!

"Nice and big so this shows the value for money. Cars go round fast. All in all, a great product, fun for all ages!"

★★★★★

Highly Recommend!

"If you're a fan of the Fast & Furious films, or just want a high-quality slot car set without breaking the bank, I can't recommend this enough!"

★★★★★

Keeps My Son Busy!

"Easy to set up, and the stunts and high-speed action are so much fun. My son absolutely loves it and stays entertained for hours."

Let's Build Something Legendary

Retail partnerships, licensing enquiries or distribution, the next lap starts here.

Get in Touch